Over The Moon Media specializes in the writing, creation, production, planning and placement of content-driven direct response communications and marketing messages. Our “informative advertising” strategy, also known as branded content, seeks to create advertising designed to both inform and move consumers to direct action in a style that matches the medium it appears in. By employing storytelling strategies that fit seamlessly between the “look” of editorial content and offer-centric call-to-action marketing, OTMM creates a unique “advertorial” product with a proven track record of results. Using a combination of traditional and new media (newspaper, magazine, radio, television, and digital advertising), Over The Moon Media produces results through both the use of “branded content” advertising and an all-remnant, highly discounted and aggressively low cost media buying strategy.
OTMM’s philosophy is conservative in process; a low cost, hands-on execution that is clear-eyed and honest in the assessment of all aspects of your campaign. We create a “compelling story” to discuss your product or service. We then “translate” that story to its appropriate format (print advertorial, TV or radio infomercial) and then test that message with a storehouse of proven low cost media options. We work with call centers & fulfillment houses and make sure that our clients understand the importance of customer acquisition and brand loyalty building. Our primary focus is on creating direct response marketing campaigns that generate quantifiable results. Our goal is that our work produces income that allows your marketing campaign to be self-funding and profitable, and to build a customer database that produces long term income.