Why is remnant advertising beneficial as an advertising strategy? The major reason is pricing. Remnant advertising is offered at discounts up to 95% off rate card pricing. Direct response advertising can often be an actuarial consideration, in that success is measured by how much revenue is generated versus how much is spent. The less money spent on media, the more profit can be realized from the outcome.
Essentially, direct response media outlets trade off price for flexibility. With the discounts as advantageous as they are, Over The Moon Media institutionalizes this cost benefit. We teach clients to be flexible about all aspects of their campaign from geographic, to demographic to psychographic, from timing to positioning. If only predominantly placed advertising at premium rates worked, then every newspaper or magazine would be only 4 papers long! We focus on historical data of response-driven media at a drastically reduced cost, precisely because it is historically driven. Any publication can offer remnant advertising and discount their rates. We keep track of the newspapers and magazines that do this best.