Over The Moon Media also specializes in the creation, design and media placement of television and radio infomercials. We use the same concept, creating an “advertorial” content-based television show that resembles a news/talk show (both on radio and television). We buy media time that historically has worked well for other clients.
This informative style of advertising, couching commercial content within the context of the familiar news/talk format creates the same perception as advertorials do in print. It creates a perceived objective format and platform in which to market products and services to an otherwise skeptical consumer. It creates a “stickier” environment for the casual viewer who might skip past a more conventional commercial but who has a more accepting opinion of news and information content.
Media time is a critical element of the infomercial buying process and our media buyers work with all the nationally recognized sales outlets to obtain the best available times at the most aggressive pricing. At the same time, we also maintain a database of effective media and use the time as a “control” for introducing new programs to the market.