Over The Moon Media specializes in the radio infomercial or “long form” advertising format. The half-hour infomercial format is a niche business within the radio industry. Focusing primarily on weekend daytimes, the half hour and one hour radio formats tend to specialize in infomercials focusing on health, wellness and self-improvement. Over The Moon Media specializes in the creation, design and media placement of this very stylized content, mimicking the news/talk radio format. Creating a content driven show that also features call-to-action opportunities within the program, this specialty offers a low cost alternative to the 30 and 60 second spot. Where 30 or 60 second spots only peripherally have the opportunity to move a listener to action, the 28 minute format allows the marketer to expand in great depth about a product or service, telling a story in an informative and organic way rather than simply just selling.
Like television, media time on radio is a highly intrinsic element of the success. While there may be a large amount of time available, historical data reveals that only a fixed percentage of this media works well. Over The Moon Medias’ extensive experience at choosing appropriate time is as important as the program development itself.