Television, specifically long-form television or infomercials as they are better known, offer a great opportunity to create an informative environment to showcase your product or service. While short form commercials or “spots” offer an opportunity to sell your product, it requires you to be a part of the environment of the program the spots appear in and typically last 30 seconds or less. The target audience of a particular show may not match up identically with the target audience even if the Nielsen ratings indicate a substantial number of viewers match your general requirements. And even if this is your target audience, your message goes by in a flash.
The beauty of the infomercial in television is that you create your own environment and the audience typically accumulates while viewers are clicking up and down the dial. By creating an informative content driven program with , you are able to draw a very specific target and interested audience to your message based on your content. Those that are watching are not waiting for another program to come on, they are watching your content. You have the luxury of time to be able to fashion a content driven program that gives the appearance of both editorial objectivity and a more leisurely amount of time to insert your advertising message.