Successful retail advertising and marketing programs are contingent upon creating a comprehensive plan that maximizes the available dollars and not only moves the sales needle in an observable upward direction but also helps to develop and solidify the advertisers’ identity and brand. Both the succinctness of the message and the placing of that message in the right geographic and demographic media are the bedrock cornerstones of success that we seek to create with every retail marketing program we manage.
Our local retail marketing strategy often relies heavily on the use of marketwide media, such as television and radio, as well as direct mail marketing, allowing for zip code and sub zip code parsing to reach the most likely customers. Great import is placed on market research, which allows us to zero in on the appropriately targeted television and radio stations and then negotiate aggressively priced media rates along with extensive customer-engaging promotions and remotes.
Our retail marketing management experience insures that we look at the execution of each retail promotion, analyze sales data and specific situation opportunities and meld that experience into each future campaign to insure that our results get better with experience.